Experience & results

Growth measured in business results.

A selection of work from my previous roles, shared anonymously. Each story reflects a specific business, challenge, and period.

25%+

Acquisition-channel growth

Growth and profitability, together.

Curtis brought a business’s largest acquisition channel in-house within two months—ten months ahead of schedule. The channel grew by more than 25% in the first year at record profitability.

Paid search · Channel growth

1 week

To restore account profitability

Back to profitable acquisition in a week.

During an acquisition, Curtis led the paid-search team and turned an unprofitable account profitable within one week, with four fewer people on the team.

Paid search · Account turnaround

100K+

Monthly active users

100,000 active users on a lean budget.

As a solo, part-time growth lead, Curtis grew the active user base to more than 100,000 monthly active users with less than $5,000 in total spend before a product pivot.

Audience growth

Experience at scale

Big budgets.
Hands-on responsibility.

In previous roles, I personally managed accounts and led teams responsible for seven-figure monthly advertising budgets for Fortune 100 companies.

That experience informs the judgment, discipline, and commercial perspective I bring to each engagement today.

Let’s talk about your store

Where could your
marketing work harder?

Tell me about your goals, your advertising, and what you’d like to improve.

Tell me about your store